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V. Manjunath ¹, M. R. Girish ¹

Affiliations
1 Department of Agricultural Marketing, Co-Operation and Business Management, University of Agricultural Sciences, Bengaluru (Karnataka), IN

Abstract

The present study was conducted in Mulbagal taluk of Kolar district. The study analysed the factors influencing farmers' preference for private vegetable market [Mahatma Gandhi - 6 Fruits and Vegetables Wholesale Market (India) Private Limited] and public vegetable market (Mulbagal APMC) and the constraints faced by farmers and market intermediaries in marketing their produce. The primary data were collected from 50 farmer respondents participating in MG-6 market and another 50 farmers participating in Mulbagal AMPC market, resulting in a total sample size of 100 farmers. In the case of both markets, realization of remunerative price by the farmers was the major factor which influenced their preference for a particular market. Poor management of market was the main constraint faced by farmers in MG-6 market while in the case of Mulbagal APMC market, lack of infrastructural facilities and poor maintenance were the main constraints faced by farmers. In the case of market intermediaries, poor management of market was the main constraint faced by them in MG-6 market while inadequate supply of vegetables was the main constraint faced by them in Mulbagal APMC market.

Keywords

Private Market, Public Market, Farmer's Preference, Market Intermediary, Constraint.

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Sonia Minhas ¹, M. R. Girish ²

Affiliations
1 Institute for Social and Economic Change, Nagarbhavi, Bengaluru (Karnataka), IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, Bengaluru (Karnataka), IN

Abstract

The present study analysed the efficiency of apple marketing in Kullu district of Himachal Pradesh. Kullu district was purposively selected for the study as apple is predominantly grown in this district. The sample drawn for the study comprised of 40 apple growers of Kullu and Nagar blocks; ten apple contractors, five village traders, five wholesalers and ten retailers operating in Bhuntar Mandi of Kullu block. The modified marketing efficiency analysis was used to analyse the efficiency of marketing channels of apple while the Garrett's ranking technique was used to rank the marketing constraints faced by apple growers. Among the three marketing channels prevailing in the study area, channel III (Producer - Retailer - Consumer) was the most efficient channel as it had the highest modified marketing efficiency index of 6.97. Majority (50 %) of the growers marketed apple through channel III which accounted for about 56 per cent of the total quantity sold by them. The price spread was the lowest (Rs. 122.35) in channel III; and accordingly, the producer's share in final consumer rupee was the highest (87.45 %). The total marketing cost incurred per box (20 kg of apple) by pre-harvest contractor, village trader, wholesaler and retailer was Rs. 88, Rs. 80, Rs. 43, and Rs. 72, respectively. Among the various marketing costs, packing was the major cost followed by transportation for pre-harvest contractor, village trader and retailer; while for the wholesaler, transportation was the major cost followed by storage. The major marketing constraint faced by apple growers was fluctuations in prices.

Keywords

Apple, Marketing Efficiency, Marketing Channel, Marketing Cost, Marketing Margin.

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V. Manjunath ¹, M. R. Girish ²

Affiliations
1 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, Bengaluru (Karnataka), IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, Bengaluru (Karnataka), IN

Abstract

The present study was conducted in Mulbagal taluk of Kolar district of Karnataka state. The study analysed and compared the structure and conduct of private vegetable market [Mahatma Gandhi - 6 Fruits and Vegetables Wholesale Market (India) Private Limited] and public vegetable market (Mulbagal APMC). The primary data was collected from 50 farmer respondents participating in MG-6 market and another 50 farmers participating in Mulbagal AMPC market, resulting in a total sample size of 100 farmers. MG-6 market was oligopolistic in nature while Mulbagal APMC market was monopolistic in nature. Infrastructural facilities such as market yard, auction platform, storage/godown, weighing machine, shops, public address system, audio visual aids and electrification were available in both the markets. The method of price determination followed in both MG-6 and APMC markets was open auction method. Tomato was the major vegetable traded in both the markets. The market fee collected in MG-6 market was two per cent while in the case of Mulbagal APMC market; it was only one per cent. In both the markets, the major marketing cost was transportation.

Keywords

Market Structure, Market Conduct, Private Market, Public Market, Price.

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H. D. Deepana ¹, M. R. Girish ²

Affiliations
1 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru (Karnataka), IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru (Karnataka), IN

Abstract

The present study was conducted in Mandya district, which is one of the major paddy producing belts of Karnataka state. The study analysed the structure and conduct of paddy seeds market in Mandya district. For the study, data was collected both from primary and secondary sources. Multi-stage random sampling method was adopted to draw 25 farmers each from two talukas of the district, resulting in a total sample size of 50 farmers. The paddy seeds market was found to be oligopolistic in nature. Among the various seed agencies/companies prevalent in the study area, Karnataka State Seeds Corporation Limited (KSSC) was the dominant player with an average market share of about 78 per cent for the reference period (2006-07 to 2013-14) followed by National Seeds Corporation (NSC) with around 10 per cent. The Theil's Entropy Index was found to be 0.09, indicating that the paddy seeds market was highly concentrated. The overall growth rate of sales of paddy seeds by all the seed agencies (Government as well as private) operating in Mandya district was found to be negative (-0.95 %), indicating that the paddy seeds market was saturated. For majority (74 %) of the farmers, good quality of seeds was the most important factor which influenced their loyalty towards a particular brand.

Keywords

Market Structure, Market Conduct, Paddy Seeds.

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B. T. Anitha ¹, M. R. Girish ¹

Affiliations
1 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, Bengaluru (Karnataka), IN

Abstract

The present study was conducted in Hiriyur taluk of Chitradurga district of Karnataka State. The study was undertaken to analyse the functioning of Hiriyur APMC in terms of pattern of arrivals and prices of notified commodities and financial performance. The secondary data / information were collected from the staff / records of the APMC. There was an increasing trend in arrivals of groundnut, sunflower and coconut while there was a decreasing trend in arrivals of paddy, maize, jaggery and redgram for the reference period (2007-08 to 2016-17). There was an increasing trend in prices of all the major commodities in Hiriyur APMC. The liquidity ratios, i.e., current ratio (ranged from 0.13 to 0.71) and acid-test ratio (ranged from 0.10 to 0.67) were less than the standard norm of unity for all the years of the reference period (2011-12 to 2015-16), indicating the poor liquidity position of the APMC. The solvency ratios, viz., debt-equity ratio (ranged from 1.80 to 4.31) and the debt ratio (ranged from 0.78 to 0.96) were more than the standard norms of one and 0.50, respectively, indicated that the solvency position of the APMC was not good enough to honour its liabilities. The profitability ratios, namely, fixed assets turnover ratio (ranged from 0.06 to 0.35), total assets turnover ratio (ranged from 0.06 to 0.19) and return on equity ratio (ranged from 0.18 to 0.52) were positive for all the years of the reference period which indicated that though meagre, the APMC was making profit.

Keywords

Agricultural Marketing, APMC, Arrivals, Prices, Financial Performance.

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B. T. Anitha ¹, M. R. Girish ¹

Affiliations
1 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru (Karnataka), IN

Abstract

The present study was conducted in Hiriyur taluk of Chitradurga district of Karnataka state. The study was undertaken to analyse the structure and conduct of Hiriyur APMC and constraints faced by producer-sellers and traders and commission agents in Hiriyur APMC. The primary data for the study were obtained from 30 producer-sellers, 10 traders and five commission agents of Hiriyur APMC. The secondary data / information were collected from the staff / records of the APMC. The systems of sale followed in Hiriyur APMC were e-trading, open auction and mutual negotiation. The Hiriyur APMC was oligopolistic in nature as the Gini concentration ratio was found to be 0.65. The major constraints faced by producer-sellers were high commission charges followed by arbitrary deductions and exploitation by middlemen while the major constraint faced by traders and commission agents was inadequate supply of commodities.

Keywords

Agricultural Marketing, APMC, Structure, Conduct, Constraints.

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